Both website builders allow you to create professional looking websites and each come with many features. But what are the differences between the two and which one is best for you?
First and foremost, Shopify is geared towards eCommerce. If your main concern is creating an online store, Shopify provides an all-encompassing eCommerce solution that will help you get selling quickly. The thing is, Wix also offers eCommerce.
Both are trusted by a large user base who have used their platform to make a website. Wix has over 90 million users and Shopify has over 300,000 users.
To get a better sense of which builder is best for you, we have to take a closer look and examine the features of each. Here is a head-to-head comparison of Wix vs Shopify to help you make your decision.
Wix: When it comes to website design, Wix offers you the highest quality and selection.
You get to choose from over 500 templates that you can build your website on. Each template is professionally designed, mobile-responsive, search engine optimized, and looks stunning.
Wix has a theme for just about every type of site you can think of. Their templates are organized into over 40 categories including business, personal, blog, restaurants, health & beauty, and much more.
Shopify: Shopify’s themes are designed professionally and look beautiful.
The Shopify theme store lets you choose from over 100 free and premium themes. Some of their themes are created by world-renowned designers such as Clean Themes and Pixel Union.
Have a look at some of the templates Shopify has to offer:
Shopify themes are customizable and include built-in storefront integrations like product pages and a checkout cart.
Wix vs Shopify: Wix and Shopify both offer a wide range of professional themes to choose from. In terms of design, both builder’s themes are beautifully made, responsive, SEO optimized, and customizable.
2. Site Builder
Wix: The Wix site builder is one of the best and most flexible for creating websites. The builder is extremely easy to use and self-explanatory.
To customize your site, all you need to do is click on an element and drag it to where you want. This is the beauty of drag-and-drop builders, they allow you to easily design your website visually.
The builder and the app center combined let you add virtually anything to your website. From text to galleries to YouTube videos to slideshows and more, you can create a full-featured site. With an amazing workflow and near-unlimited options, the Wix builder is the ultimate website designer.
You don’t need any experience to use the Wix builder and there is no coding involved. It’s simple to pick up even for a beginner.
Shopify: Building an eCommerce site with the Shopify editor takes very little time. That’s one of the best things about Shopify – you don’t have to spend much time designing and can get straight to focusing on your store.
Shopify themes are built to be ready to go. Each theme comes with customization options that let you personalize your site colors, typography, and more.
Th process for creating a Shopify site is simple. You choose your theme, customize it and add your store information, and you are ready to set up your store.
Shopify is a great solution for businesses looking to easily set up an online store.
Wix vs Shopify: Both website creators are easy to use and create sites with. They each come with many features and customization options for creating a stunning site. With Wix, you get more design flexibility with their drag-and-drop editor. Shopify lets you customize your theme, but not at the level Wix lets you. However, if you are just looking to set up an online store and don’t want to do much designing, this can be perfect.
Wix:Wix is packed with features for creating stunning websites.
Just a few of the features include responsive design, professional hosting, support, an app center, over 500+ themes, and a $300 ads credit.
You also get a free domain when you sign up for the yearly plan. Wix takes care of all the under-the-hood things a website needs to have for you. You can get right to designing your website and don’t need to worry about the technical stuff like maintenance, updates, hosting, security, and valid code.
The Wix ADI (Artificial Design Intelligence) is also a relatively new feature that actually designs your site for you. By simply asking you a few questions the Wix ADI lets you set up a personalized site in a matter of minutes. Here’s a video that explains the feature:
Shopify: Shopify is a one-stop solution for creating an online store. With Shopify, you can be sure that you will have everything you need for selling online.
Shopify gives you an online storefront, checkout system, automatic taxes applied by region, analytics, hosting, marketing, security (SSL), and much more. If you want to quickly and easily get selling online, Shopify is the perfect solution.
In addition to Shopify’s eCommerce features, you also get a free domain, 100+ free and premium themes to choose from, a Google ads credit, 24/7 support, and more.
Wix vs Shopify: Feature-rich plans are what make Wix and Shopify so great. With both, you get everything you need for creating a professional website. Everything technical is taken care of for you. It’s like having your own tech and design team working for you without the hassle.
Shopify has a focus on eCommerce while Wix has a more intuitive design platform for normal websites. Depending on your need, one or the other may suit you better.
4. Ease of Use
Wix: Wix is designed to be easy for even beginners to use. Their interface is clean, easy to navigate, and gives you a plethora of customization options. When it comes to building websites, Wix is one of the easiest to use.
Shopify: For setting up an online store, Shopify has got to be one of the best and easiest solutions. They provide everything you need to start selling. With ready-made themes, it’s easy to set up a site that looks beautiful and professional.
Wix vs Shopify: Both Wix and Shopify are very easy to set up and build a website with.
5. Pricing Plans
Wix: Wix has a wide range of pricing plans that can cater to your needs. They also offer a free plan that lets you create a website absolutely free. There are some limitations with the free version as you don’t get a personalized domain and can’t remove Wix ads, but this is still great for trying the platform out.
Here are the Wix pricing plans:
Shopify: Shopify has 3 main plans that you can choose from as well as other special plans. The plans also come with a 14-day free trial so you can test it out to see if you like it.
Shopify also offers Shopify Lite, a less expensive option that is for selling on other platforms or already-established sites. Shopify lite lets you sell online, but doesn’t let you create a website on their platform – you must have a site already or sell on another medium.
Here is the Shopify pricing chart:
Wix vs Shopify: Wix offers more pricing options to choose from and also has less expensive options. If you are on a budget, this can be a more attractive option as Wix offers much of the same things. The first Shopify plan is a bit pricey, starting at $29 per month.
Wix: If you want to edit your site files to do coding, Wix does not let you. You won’t be able to do any custom code and edit your HTML or CSS. However, most users won’t need to or want to have to do coding.
Shopify: The Shopify builder does not give you as much design control as other builders. You don’t have the versatility of drag-and-drop. However, you can edit your site files for further customization. Shopify themes are meant to be complete by themselves so you don’t have to do much designing and can get to building a shop.
Also, Shopify plans are more expensive. This can be worth it if you want to set up an eCommerce store and want to take advantage of Shopify’s many features.
Wix vs Shopify: There are a few flaws in both Wix and Shopify. Depending on if you need coding, Wix’s limitation may not affect you. If you just want to set up a shop without much design work, Shopify’s design will work for you.
Conclusion – Wix vs Shopify
There you have a head-to-head comparison Wix vs Shopify to help you make your decision. Hopefully, you now know enough about each website builder and the features each provides.
Both site builders allow you to build beautiful, modern websites that have the most important things a website should have. Websites created with Wix or Shopify are mobile-responsive, SEO optimized, and customizable.
Each one also comes with a good number of included features. With both you get hosting, a free domain name, support, over 100 themes to choose from (500+ with Wix), advertising credits, and much more.
The two builders do have some differences. Shopify is geared towards eCommerce and doesn’t give you the full customizability of drag-and-drop. If you are looking to quickly create an online store this can be time-saving. You don’t have to spend as much time on designing your site and can quickly get to selling.
If you’re looking for more design flexibility, the Wix drag-and-drop builder is one of the best. Combined with the Wix app store, the possibilities for creating a personalized website are virtually endless.
Both website builders are top-of-the-line and have many satisfied customers. To find which one suits you better, try them out so you can get a feel for the builders. It’s free to try them, and this is a great way to find out which one you like the best.