This is a good question to ask, as they are both among the best and most popular website builders on the internet. One has over 90 million users, but is it Wix or Squarespace? The answer is, Wix has over 90 million users and Squarespace has over 1 million. They both have a large customer base, however, in terms of popularity, Wix wins in numbers.
But don’t let that be the decision maker for you – both platforms deserve an in-depth look at how their features compare to each other.
Both builders let you create beautiful websites and provide professionally designed templates to do so. Their actual website builders have some differences so it’s important to know about them before moving forward.
Here is an in-depth look at Wix vs Squarespace and which one gives you the best tools for creating your website.
Wix: When it comes to design, Wix gives you a lot to choose from. They let you choose from over 500 professionally designed themes that range in category from business to portfolio to event sites.
Here are just some of the templates displayed in their gallery:
Their templates are responsive, SEO optimized, and designed to high standards.
Squarespace: Squarespace’s templates are made by their design team and look great. You have a choice of over 50 templates arranged by category. The categories are business, portfolio, blog, music, restaurant, and personal.
Here is a selection of some of the Squarespace templates:
Squarespace also has numerous design features including custom CSS, template switching, style editor, responsive charts, free Typekit fonts, and more.
Wix vs Squarespace: Both Wix and Squarespace offer state-of-the-art templates for you to choose from. Wix offers more templates with 500+ compared to only 50+ on Squarespace. However, numbers don’t matter if you find a design you love on either one of the sites. There’s just more to choose from on the Wix platform. Also, the ability to edit custom CSS with Squarespace is nice, something Wix does not have at the moment.
2. Site Builder
Wix: Wix makes its mark with its powerful drag-and-drop site builder. Creating a website is as easy as dragging elements on the page around to where you want them.
The workflow is simple. If you want text on your page, you simply drag it where you want it and then click on it to add your own text.
It really doesn’t get much simpler. With Wix, you can add images, galleries, slideshows, Youtube videos, and much more.
Squarespace: The Squarespace website builder is clean and minimalistic. You control your entire site with the sidebar on the right.
To edit your site, you select the page you want to customize and then click on edit. You can then add “blocks” to the page. Some of the blocks you can add are images, text, audio, galleries, and more.
Wix vs Squarespace: The Wix editor is as easy and self-explanatory as it gets, and beginners can likely pick it up in minutes. You can select any element on the page and drag it wherever you like. The Squarespace editor is a little bit harder to use and requires a few more clicks before you can arrange your content. While powerful, I feel the Squarespace editor takes a while to get used to – at least longer than the Wix editor.
Wix: Wix is loaded with features that allow you to create amazing websites.
Here are a few of its key features:
- Responsive design
- Professional website hosting
- Unlimited pages
- 500+ professional themes
- $300 ad credits with some plans
- Support and tutorials
- Free domain
- Extensive App Market
One of the newest features is the Wix ADI (Artificial Design Intelligence). The Wix ADI works by asking you a few question and then builds your site for you. This is pretty amazing, here is an overview of the feature from Wix themselves:
The ability to completely design your site with just a few questions means setting up a website can literally take minutes.
Here are some of Squarespace’s main features:
- 20 pages on personal plan and unlimited pages on business plan
- Free domain with yearly purchase
- 50+ professional themes
- $100 ad credits included on select plans
- eCommerce integration on every plan (2-3% taken per sale on non-eCommerce plans)
- 24/7 customer support
- Support and developer community
As you can see, Squarespace gives you a lot for creating your website. Squarespace also has a logo maker if you need to make a logo.
Wix vs Squarespace: Both Wix and Squarespace provide plenty of features and extras for creating your website. If you are interested in ad credits, Wix does offer more ($300 vs $100). Also, Squarespace lacks the app store that Wix has.
4. Ease of Use
Wix: When it comes to website building, Wix is one of the easiest platforms you can use. The site creator is built to be user-friendly and simple for even beginners to use. The drag-and-drop builder is self-explanatory and feature-rich.
Squarespace: Squarespace condenses all your site options into one side menu. This minimalistic design makes managing your website easy.
To edit your pages, a few more steps are involved in comparison to other drag-and-drop builders. First, you must select a section you wish to work with, then enter editing for that section. You don’t have as much freedom to drag elements where you want to as Squarespace to a degree controls where you put them on the design. Although this can be limiting but also acts as a guide which makes sure you don’t make things look bad.
Wix vs Squarespace: Both of the Wix and Squarespace dashboards are very well designed and make it easy to create a website. I found that the Wix drag-and-drop editor was easier to use than Squarespace’s editor.
5. Pricing Plans
Wix: You can create a site with Wix for free, although it does have some limitations. You don’t get a personalized domain and the advertise on your site, but you can set up a site without paying.
Wix has a wide range of plans to choose from. The first plan starts at only $4.08 a month and allows you to use a personalized domain name. Wix has 5 premium plans to choose from including an eCommerce plan.
Here are the Wix plans:
Squarespace: Squarespace does not let you create a site with them for free, but you do get a 14-day free trial if you need to test it out.
The first plan starts at $12 per month if you sign up for the whole year, which also gets you the free domain name. The eCommerce plans remove the transaction fee on sales if you are interested in creating an online store.
Here are the Squarespace plans for normal websites:
Wix vs Squarespace: Squarespace is priced higher than Wix and does not offer a free plan. Wix does offer a wider range of pricing to choose from.
Wix: If you need to edit the code for your site (HTML or CSS), you won’t be able to with Wix. The focus is on providing the tools for easily creating a website, and most users don’t want to deal with code. If you are a developer who wants to work with your websites files and code, you won’t be able to.
Squarespace: Unlike some builders, Squarespace does not offer a free plan. You do get a 14-day free trial, however. Also, you are limited to 20 pages in the first plan. For a normal site, you generally won’t go over the limit. If you need more than 20 pages, you’ll have to upgrade to the business plan before you are allowed unlimited pages.
Wix vs Squarespace: Both Wix and Squarespace have a few limitations. Squarespace sets a limit on pages in their first plan and doesn’t offer a free plan, while with Wix you can edit your code. Depending on what you need, these disadvantages may or may not be important to you.
Conclusion – Wix vs Squarespace
Hopefully, this Wix vs Squarespace comparison has helped you choose which one is best for you.
They both offer professionally designed templates, support and tutorials, powerful website builders, and more. If you need eCommerce all Squarespace plans come with it (some plans will take a percentage per sale).
If you don’t have much experience with websites or website builders, Wix is easier to use in my opinion. Squarespace takes longer to learn and is harder to navigate.
Wix does have a larger selection of designs with over 500 compared to the 50+ offered by Squarespace. While you can customize themes the way you want, more selection can save you time and also creating your site easier. Having a template already set up that matches the exact type of website you want to build is handy.
Wix also has a more flexible pricing plans, starting with low-priced small plans all the way up to the VIP plan. If you are are on a budget, this can be a better option.
Lastly, the lack of an obvious app/plugin market for Squarespace puts Wix on top for this as well. However, there are independent Squarespace plugin developers and specialists you can hire to design for you. The Wix app market is great and lets you easily add features to your site.
In the end, Wix seems to provide more features and be easier to use than Squarespace. However, taking a look and trying them both out is the best way to see which is best for you.